The Honorable Society
Chilled Butter helps Marco manage and grow his business.
Renowned tattoo artist Marco Cerretelli transformed his West Hollywood shop and opened more locations with the help of Chilled Butter.
“Every tattoo shop needs Chilled Butter. It’s been invaluable to our business.”
Marco Cerretelli
The Honorable Society
The Shop
The Honorable Society is a long-standing, famously unique tattoo shop in West Hollywood that provides timeless, customized pieces.
Marco Manages
4 Businesses
3 Locations
24 Staff Members
Go-To Features
Smart Tasks
Reputation Growth
Reports
From makeshift tools to famous tattoo studio
I started tattooing over 30 years ago while in the military in Italy, basically teaching myself. It was tough, learning from tattoo magazines and trial and error, but with support from fellow tattooers, I slowly mastered the equipment and techniques.
I’ve been doing it ever since, in different cities and countries, driven by a deep respect for this art and my clients, who have allowed me to do what I love.
“I owe my career in tattooing to a mix of passion and creativity.”
“Keeping my personal calendar organized is one thing, but trusting that the entire shop is – that’s a different story entirely.”
Marco Cerretelli
The Honorable Society
Balancing art & management with Chilled Butter
Chilled Butter’s calendar, lets me focus more on my art and less on keeping organized.
With a shop our size and the number of customers we deal with, managing everything was a constant project. I went from using various other scheduling software that was always missing something and charging me an arm and a leg.
It keeps track of everyone’s individual calendars, all of my locations, all of the clean-up time between appointments.
“It’s my right hand.”
Next thing I knew, we were at the top of the search page–still are.
Marco Cerretelli
The Honorable Society
How does Chilled Butter help you grow?
I first noticed that Chilled Butter was working when the time between a customer contacting us and confirming an appointment was drastically shortened.
We prevent no-shows by requiring a deposit at the time of booking. And the app sends a reminder if the appointment is left unconfirmed.
Plus, more people were finding our shop on Google because of the reputation management feature that automatically had recent customers leave feedback.
“That growth allowed us to open 2 more locations.”
The reports are extremely helpful and easy to read. I quickly scan them before my week starts, and I’m all set.
Marco Cerretelli
The Honorable Society
What do you love about Chilled Butter
“Easily the reports.”
As the owner, I can keep tabs on how the business is doing by looking at yesterday’s numbers and checking out the bookings for the days ahead. We’re a very seasonal business, so the insights help me keep an eye on and clearly understand what’s happening.
“It’s saved us money, too.”
Before, we had to pay separate fees for calendars, consent forms, messaging…everything.
The setup was the simplest I’ve ever experienced.
Marco Cerretelli
The Honorable Society
Would you recommend Chilled Butter?
Definitely. Whenever I have a conversation about scheduling, appointments, reviews—whatever—I always recommend it.
I caught up with an artist I used to work with who now has his own shop, and we talked about the difficulty of keeping our books full.
“Even though it’s a slow season for tattooing, The Honorable Society is doing well thanks to the reviews and online booking from Chilled Butter.”